Find out if Kwantlen Library subscribes to a particular journal.
Q: What is a scholarly journal?
A: Scholarly journals (also called 'academic' or 'peer-reviewed') contain articles written by experts, for other experts. See our checklist comparing scholarly journals with other types of journals.
Q: What is full-text?
A: Full-text is the complete article. Some databases may only give you a citation to an article, meaning just the author's name, article title, etc. Others include the full article. A full-text article may be in HTML format (words only) or a PDF scanned copy of the original article, including images and page numbers.
Q: How can I tell if we have this article?
A: If you only see a citation, click on the 'Where Can I Get This?' link next to the article in your database search results. If Kwantlen does not have access to the full text of the journal, you'll be given the option to request a copy of the article through interlibrary loan (ILL).
Kwantlen users have access to over 245 Research Databases. Each database lists articles from a different set of journals.
The most useful article databases and online resources for Marketing:
Marketing Journals @ Kwantlen
Electronic and Print Journals: Marketing & Sales
The titles of electronic versions are followed by a link to the article index which will open the journal directly. For print versions you will find the phrase "Kwantlen Polytechnic University Print Journals" after the title.
Online Journals
Kwantlen Library subscribes to a variety of journals both in print and online. If you're not sure if a journal is scholarly (often called "academic" or "peer-reviewed"), look at our Scholarly Publications checklist.
Searchable collection of citations from many scholarly publications. NOTE: you will rarely be able to access the full-text of scholarly journals from Google Scholar.
DO NOT PAY for articles! You can use the citation information to locate the article at Kwantlen, or request an interlibrary loan.