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Marketing

Welcome Marketing Students to the KPU Library!

Here is a quick video explaining the key online resources you have access to through KPU Library when doing research for your business classes.

This is your Marketing Subject Guide

On this guide, you'll find resources to help you with your research and assignments in Marketing.

You'll also find some useful strategies and tips for improving your search and evaluating the sources you find, as well as how to approach writing for business.

  • Use the tabs on the left to locate information resources.

  • On each page you will see tabs to help you get more focused resources and tips.

Feel free to contact me with any questions or if you need help finding information. Use the email link below my picture on the left.

~Andre

Get help

 

Need help? 

 

For research and citation help, visit our Research Help page.

For help logging in or accessing library resources, see our Remote Access page.

Using Summon Search

VIDEO: Using Summon Search (5:09)

Introduction to using the Summon search interface by KPU Business Librarian Andre Iwanchuk.

  • Video (YouTube)
  • Video (Kaltura)
  • Video transcript (text file)
  • Searching the Catalogue

    VIDEO: Searching the Catalogue (5:07)

    Introduction to searching the Library Catalogue by KPU Business Librarian Andre Iwanchuk.

  • Video (YouTube)
  • Video (Kaltura)
  • Video transcript (text file)
  • Searching Business Source Complete

    Using IBISWorld

    Using CARD Online