LibGuides: Fashion Marketing (FMRK): Find Books/E-books

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The Business of Fashion: Designing, Manufacturing, and Marketing
Learn how fashions lines are designed, manufactured, marketed, and distributed. The book covers the full supply chain - from textiles to fashion brand production to retailing - as well as supply chain management, and competitive strategies, so that you can be successful in your future career.
Digita@l Girls: Fashion's New Tribe: Risk Takers, Rule Breakers, and Disrupters
Today's leading online cultural influencers--the female bloggers, designers, entrepreneurs, and activists--who are shaping what's hot and what's not in fashion, beauty, and personal style. The fashion media landscape has evolved drastically with the emergence of fashion's newest vanguard of pioneering women, whose unique takes on fashion and beauty have propelled them to become true powerhouse personalities.
Fashion Buying: fFrom Trend Forecasting to Shop Floor
Fashion Buying: From Trend Forecasting to Shop Floor uniquely looks at what fashion buying entails in terms of the activities, processes and people involved - from the perspective of the fashion buyer. It breaks down the five key areas of buying activity for those wishing to pursue a career in the industry; crucially exploring the role of the fashion buyer, sources of buying inspiration, sourcing and communication, merchandise planning, and trends in fashion buying.
Fashion Forward: A Guide to Fashion Forecasting
Fashion Forward demystifies the exciting career of a fashion forecaster and fosters skills that will benefit any design professional. The book begins with an overview of fashion forecasting theories and concepts and then leads readers through a step-by-step guide to creating and presenting a forecast.
Guide to Fashion Career Planning: Job Search, Résumés, and Strategies for Success
provides an in-depth overview of preparing for a career in the fashion industry - across many job possibilities, skill sets, and career interests - and guides the readers through professional preparation from goal setting all the way to finding the first job. This book presents a seamless and comprehensive approach to everything needed for professional and career development covering resume writing, interviewing, job search strategies, internships and portfolios for fashion design, merchandising and retail careers.
Inside the Mind of the Shopper: The Science of Retailing
In retail, there's only one number one. It's not Wal-Mart or Costco, or even Amazon: It's the shopper. To create high-profit retail experiences, you need to know exactly how your shopper thinks, feels, and acts at the point of purchase. Dr. Herb Sorensen illuminates today's consumer behavior in the context of radical technological and societal changes that are transforming retail.
New Retail Design
With over 100 featured shops spread across eleven chapters, the book presents current trends and the evolution of retail interiors. Readers are given an exclusive look at how designers conceptualize ideas and bring them to life, creating the ultimate brand experience.
Perry's Department Store: A Buying Simulation
The book is organized into 10 chapters that walk students through the various steps a new buyer would take to complete a six-month buying plan and a merchandise assortment plan for the women's contemporary apparel, junior apparel, women's accessories, men's apparel and accessories, men's contemporary apparel, children's, or home furnishings markets.

Call numbers help you locate items in the library. You will always find related books shelved together so understanding call numbers can help you find many resources on the shelves.

Still confused about call numbers? See our page Finding Stuff in the Library (scroll down to Call Numbers Demystified) explains how to find items in the library.

Call number ranges to get you started:

N: Art
TT 490-695: Clothing Trade
GT 530-560: Costume History to 500
GT 575: Costume History Medieval 500-1500
GT 583-596: Costume History 16-20 century
GT 500-2370 and TT 490-695: Fashion
TT 490-695: Clothing Trade
TT 500-678: Garment cutting
TS 1300-1782: Textile industries
HF 5382-5383; TT507: Resume writing and vocational guidance

2300-2430

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Fashion Marketing (FMRK)

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