LibGuides: Graphic Design for Marketing (GDMA): Search: Books/E-books

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Search the Library Catalogue for books by entering keywords that describe what you are looking for OR check out these books to get you started:

100 Ideas That Changed Graphic Design
this book demonstrates how ideas influenced and defined graphic design, and how those ideas have manifested themselves in objects of design. The 100 entries, arranged broadly in chronological order, range from technical (overprinting, rub-on designs, split fountain); to stylistic (swashes on caps, loud typography, and white space); to objects (dust jackets, design handbooks); and methods (paper cut-outs, pixelation).
The Complete Typographer: A Foundation Course for Graphic Designers Working with Type
Designed to provide an introductory grounding in Typography, this book teaches the essentials for the effective use of type, an understanding of the functional and aesthetic qualities of different typefaces and the organization of typographic space.
Free Hand: New Typography Sketchbooks
offers glimpses inside the personal sketchbooks of more than 70 designers and typographers--including Philippe Apeloig, Ed Beguiat, Hoefler & Co., Henrik Kubel, Toshi Omagari, and Francesco Zorzi. Featuring a wealth of sketches, precision drawings, and computer-generated artwork, as well as a range of styles, concepts, languages, and alphabets, Free Hand illustrates the idiosyncratic creative processes behind the design of typefaces, logos, and word-images.
Graphic Design Visionaries
Featuring 75 of the world's most influential designers, this book presents the story of graphic design through the fascinating personal stories and significant works that have shaped the field. Arranged in chronological order, the book shows the development of design, from early innovators such as Edward McKnight Kauffer and Alexey Brodovitch to key figures of mid-century Swiss Design and corporate American branding.
Megg's History of Graphic Design
the industry's unparalleled, award-winning reference. With over 1,400 high-quality images throughout, this visually stunning text guides you through a saga of artistic innovators, breakthrough technologies, and groundbreaking developments that define the graphic design field. The initial publication of this book was heralded as a publishing landmark, and author Philip B. Meggs is credited with significantly shaping the academic field of graphic design.
Icons of Graphic Design
Showcasing the most influential designs and designers from 1900 to the present, this outstanding collection illustrates how the best ideas perpetuate themselves over time, one great concept inspiring the next.More than one hundred seminal images--one from each year--are shown alongside the works that influenced their creation and the designs that were inspired or evolved from them.
Interaction of Color
Fifty years after Interaction 's initial publication, this anniversary edition presents a significantly expanded selection of close to sixty color studies alongside Albers's original text, demonstrating such principles as color relativity, intensity, and temperature; vibrating and vanishing boundaries; and the illusion of transparency and reversed grounds. A celebration of the longevity and unique authority of Albers's contribution, this landmark edition will find new audiences in studios and classrooms around the world.
Production for Graphic Designers
This book embraces all the new and emerging technologies in graphics and print production, comprehensibly explaining the prepress and printing processes from traditional letterpress to the latest on-press CtP (computer-to-plate) digital offset and on-demand colour printing. It also covers design to production workflows, reflecting new digital technologies, and spells out the many acronyms encountered by today's designers.
Stop, Think, Go, Do: How Typography and Graphic Design Influence Behavior
This revolutionary guide is not only the first to look at how typography in design creates a call to action, but it also explores type and image as language. Stop, Think, Go, Do is packed with arresting imagery from around the world that influences human behavior.
Type Tells Tales
A fresh look at typographic design as an art and as a storytelling device that expresses narratives, emotions, and voice Stretching the boundaries of typographic expression, Type Tells Tales is a sensational showcase of type that is integral to the message it conveys, with the capacity to emote, engage, and guide the reader from one thought to the next.
Visual Biography of Color
The book moves the reader through the visible spectrum, as they turn the pages they exist inside of red, then orange, then yellow. In red, they encounter the evolution of red states in the U.S., the compilation of every red subway line in every major world city collapsed onto a single page, and they see a radiant wheel that displays every major song that has red in its title. As they continue to move through the book they'll read about how artists, musicians, and other great thinkers have considered

Search the Library Catalogue for books by entering keywords that describe what you are looking for.

You can also search by author name, book title or subject heading.

Try entering the following subject headings (or simply click on the link):

Ethics in Advertising
User Experience Design
Posters - History
War Posters
Alphabets
Art Portfolios
Graphic Design
Graphic Designers
Visual Communication
Commercial Art
Typography
Book Design
Colour
Graphic Novels
Printing
Computer Graphics
Desktop Publishing
Logos (Symbols)
Also try: Trade-marks; Signs and Symbols; Lettering

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Call numbers help you locate items in the library. You will always find related books shelved together so understanding call numbers can help you find many resources on the shelves.

Still confused about call numbers? See our Call Numbers Demystified Guide!

Call number ranges to get you started:

Advertising: HF 5801-6182
Alphabets/Lettering: NK 3600
Art: N
Book Design: Z 246
Commercial/Advertising Art: NC 997
Graphic Design: NC
Posters: NC 1806.7
User Experience Design: NK 1520; QA 76
Signs: GT 3910
Signs and Symbols: AZ 108
Typography: Z

AZ: Signs and Symbols
GT 3910: Signs
HF 5801-6182: Advertising
N: Art
NC: Graphic Design
NC 997: Commercial/Advertising Art
NC 1806.7: Posters
NK 1520; QA 76: User Experience Design:
NK 3600: Alphabets/Lettering
Z: Typography
Z 246: Book Design

Search the Library Catalogue for books and films by entering keywords that describe what you are looking for.

You can search by keywords ("words or phrase"), author, title or subject heading. Try entering the following subject headings or simply click on the link to run the search for that subject heading