This book focuses on the exciting possibilities for representing the built environment with techniques ranging from pencil sketching to computers. It teaches students the following skills: how to draw using a range of media, the basic rules of making effective spatial images, and how to express ideas through appropriate media and forms of communication.
This book focuses on the inspiring possibilities for modeling the built environment with all the different media and techniques available. In describing the use of different models in different contexts, the book provides a practical guide to how and why models are used and what they are used for. Includes detailed step-by-step exercises, expanded discussion of materials and techniques, updated coverage of digital techniques, and new case studies.
Mapping has been one of the most fertile areas of exploration for architecture and landscape in the past few decades. While documenting this shift in representation from the material and physical description toward the depiction of the unseen and often immaterial, this book takes a critical view toward the current use of data mapping and visualization and calls for a return to traditional cartographic techniques to reimagine the manifestation and manipulation of the ground itself.
Constructing the Persuasive Portfolio helps you learn the art of designing a compelling and effective architectural portfolio. Margaret Fletcher categorizes the architectural portfolio design process into a step-by-step method that you can manage and understand. The full-color book includes 400 portfolio examples from 55 designers, along with more than 50 diagrams, and a set of 48 design actions that are marked throughout.
Grids are the basis for all design projects, and learning how to work with them is fundamental for all graphic designers. From working with multi-column formats to using type, color, images, and more, Layout Essentials not only demonstrates, using real world examples, how to use grids effectively, but shows you how to break the rules to use them effectively, too.
The ancient craft of architectural model making may seem unnecessary in today's age of digital renderings and virtual tours, but physical models remain a uniquely revealing and compelling tool for the architect. More forcefully than any other way of visualizing a building, models represent ideas, as opposed to images. The sensory impact of a physical model, its materiality, is an important step in the design process.
The definitive guide to using typography in visual communication: Provides clear and focused guidance on how letters, words, and paragraphs should be aligned, spaced, ordered, and shaped. The book covers all typography essentials, from typefaces and type families, to kerning and tracking, to using a grid. Visual examples show how to be inventive within systems of typographic form, including what the rules are, and how to break them.
The evolution of orthographic projection from a technique to a convention has provided architecture with orthographic drawing--a form of imaging continually used to present, defend, and build architecture. Orthographic projection's geometric principles and complex history are no longer part of an architect's education, and yet its underlying Euclidean geometry informs the materialization of architecture, regardless of complexity.
Today's most comprehensive compendium of architectural drawing types and methods, both hand drawn and computer generated, Architectural Drawing: A Visual Compendium of Types and Methods remains a one-of-a-kind visual reference and an outstanding source of guidance and inspiration for students and professionals at every level.
The book features some of the greatest and most intriguing drawings by architects, ranging from Frank Lloyd Wright, Heath-Robinson, Le Corbusier, and Otto Wagner to Frank Gehry, Zaha Hadid, Coop Himmelb(l)au, Arata Isozaki, Eric Owen Moss, Bernard Tschumi, and Lebbeus Woods; as well as key works by Cook and other members of the original Archigram group.
Draw In Order to See is the first book to survey the history of architectural design using the latest research in cognitive science and embodied cognition.
A grid system is a rigid framework that is supposed to help graphic designers in the meaningful, logical and consistent organization of information on a page. It is an established tool that is used by print and web designers to create well-structured, balanced designs.
Scolari investigates "anti-perspective" visual representation over two thousand years, finding in the course of his investigation that visual and conceptual representations are manifestations of the ideological and philosophical orientations of different cultures. Images prove to be not just a form of art but a form of thought, a projection of a way of life.
Provides a vocabulary for architectural analysis that illuminates the works of leading architects and aids architects and designers in creating their own designs.
The completely updated step-by-step guide to capturing experiences in sketch format--regardless of artistic ability Recording your ideas and observations primarily in pictures instead of words can help you become more creative and constructive on the job, no matter what your level of artistic ability.
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