Identification: The heading or title of the page should quickly indicate what the page is about without scrolling.
Authority: The initial screen should indicate author of a page as well as its subject matter.
Currency: Sites should indicate how recently they have been modified on their front page; look for sites that are updated regularly.
Layout and Design: Assess the page background, images, size of graphics, use of frames and tables,
Links: The links should be arranged according to logical plan and should not contain numerous dead links.
Stability: Ensure that sites are stable and do not frequently crash.
Accessibility: Ensure that sites do not require passwords, permission or a fee for connection.
Content: The information on the page be appropriate in scope, origin and presentation.
Verification: Confirm that the link is active on a monthly basis.
Number of links: Do not overwhelm the user with an excessive number of links; keep the amount to a manageable level.