The heading or title of the page should quickly indicate what the page is about; this information should be available without requiring scrolling.
The initial screen should indicate authority of a page as well as its subject matter. A web page should name the designer(s) and provide a contact address for the designer(s) or page editors.
Sites should indicate how recently they have been modified on their front page; look for sites that are updated regularly.
Assess the page background, images, size of graphics, use of frames and tables, overall layout and construction of links throughout the page. Make sure HTML showmanship or excessive use of images is not devaluing the site.
Assess the link organization on the page; it should be arranged according to some apparent or logical plan. Avoid sites that contain numerous dead links.
Ensure that sites are stable and do not frequently crash. The stability of databases or periodical indexes especially should be verified with the operating site.
Ensure that sites do not require passwords, permission or a fee for connection. Make sure access is not temporary, or set to expire in a fixed time period.
The information on the page should characterize the site - not the page design, HTML apparatus or images. Content should be appropriate in scope, origin and presentation.
Confirm that the link is active on a monthly basis.
Do not overwhelm the user with an excessive number of links; keep the amount to a manageable level.
